About the Author — Jurre Klein Nijenhuis

KLEINN & co.® was founded and is run by Jurre Klein Nijenhuis. On this page, you can read about the person behind the brand—and behind the articles on this site.

Background

Jurre has a background in commerce and marketing (Commercial Economics at Saxion, NIMA Marketing-certified) and has been building and running e-commerce brands for several years through his company J.K.N. 2000. KLEINN & co.® originated from a concrete market demand: people with a dust mite allergy are looking for something that truly helps, in a market full of grand promises and little proof.

Why KLEINN & co.®

Instead of a broad range of cleaning products, Jurre consciously chose a narrow focus: one problem—effectively removing dust mites and allergens from mattresses, sofas, and textiles—and doing that well. The MiteMaster® line has been refined step-by-step based on customer feedback, material tests, and collaboration with certified testing laboratories.

Approach: verifiable over boastful

Where many brands rely on unsubstantiated percentages, KLEINN & co.® opts for substantiated claims. The filtration of the MiteMaster® has been independently tested according to the European standard EN 1822 (class H13). The principles: honest communication, a mechanical operation that is easy to understand, and verifiable proof—such as the certification overview.

Read more

Jurre writes articles on the KLEINN & co.® blog about dust mites, allergies, and a healthier home. Questions or collaboration? Email info@kleinnco.nl.